*This event is hosted by Boston College School of Social Work Continuing Education
Building a private practice or elevating an existing one is an exciting venture that can also be a time of great uncertainty and anxiety. In our time together, you will explore: What makes a practice successful and sustainable so that it evolves as you do; effective online and in-person marketing strategies that can be implemented now that go beyond old-school meet-ups and mixers. We will also explore Your Vision: Getting clear on identifying, finding, and attracting your niche and desired clients; determining your fees and value; and communicating who you are in a way that makes you stand out to potential clients. We will go beyond logistics to define what makes a private practice successful so you can focus on contributing meaningfully in the world.
Learning Objectives:
1. Participants will understand the actual factors that make a PP sustainable and value-driven.
2. Participants will learn powerful strategies for marketing and networking that go beyond mixers and events.
3. Participants will learn to integrate various strengths to create a variety of income streams.
4. Participants will learn how to communicate your unique value proposition.
5. Participants will understand how to choose your niche and set rates.